Netanyahu launches LinkedIn strategy to win back moderate right-wing voters

Prime Minister Benjamin Netanyahu is attempting to reconnect with moderate right-wing voters who he fears are being alienated by his government’s policies towards the ultra-Orthodox community. According to reports, the Prime Minister’s office has identified a significant risk that the current approach to ultra-Orthodox issues is driving away centrist conservatives—a crucial voting bloc. To counter this trend, Netanyahu’s team is launching a targeted outreach campaign aimed at tech entrepreneurs, young professionals, and economically-minded voters through social media platforms, particularly LinkedIn. The strategy centres on messaging about economic policy, innovation, and artificial intelligence—topics designed to appeal to Israel’s thriving tech sector and younger demographics who might otherwise drift away from the government’s coalition. This shift reflects growing concern within Netanyahu’s office about maintaining his political coalition’s stability, particularly as support from the tech community and moderate right-wing voters becomes increasingly important for electoral prospects. The move comes as other political figures, notably ministers associated with the more hawkish elements of the government, have been building significant support among these same voter groups, potentially threatening the Prime Minister’s hold on his core constituency.

Source: Ynet — Original article in Hebrew.