A Provence experience within driving distance: L'Occitane invested hundreds of thousands of shekels in a store in the Golden Mall

An ancient olive tree standing in the center of the space, unique rustic flooring, elegant arches and intoxicating aromas – all of these make up a full sensory experience at the renovated L'Occitane store in the Gold Mall in Rishon Lezion. The prestigious French brand, which specializes in natural skincare products, completed a comprehensive upgrade with an investment of NIS 600,000, with the aim of bringing the atmosphere of Provence in southern France to the heart of the Israeli lowlands.

The renovated store, which covers an area of 42 square meters, offers not only high-quality care products but a complete experience that combines tradition, nature and innovation. The new design balances classic French lines with modern elements, creating a space that gives customers a sense of peace and relaxation as soon as they enter.

The art of layered perfumery and the connection to nature

Founded in France in 1976, L'Occitane is known for its use of natural ingredients and authentic approach to skincare. The brand brings the beauty secrets of Provence to Israel through a rich product collection based on natural ingredients such as lavender, sweet almond, shea butter and immortelle.

At the center of the renovated store stands an ancient olive tree, symbolizing the brand's deep connection to nature and its roots. Around it, a shopping experience has been built that combines scents, textures, and quality ingredients, while ensuring proven effectiveness that promises to maximize the natural beauty potential of each customer.

On the occasion of the reopening of the store, L'Occitane Israel is proud to present the Neroli & Orchid series – the fragrance designated by the brand as the official choice for summer 2025. This is a classic and beloved perfume and body care series, which brings together two iconic white flowers – the neroli flower, extracted from the blossom of the orange tree, and the white orchid, known for its elegance and sensuality.

Tzachi and Dina Uziel, owners of L'Occitane Israel : "We are proud to present the new design of the L'Occitane store in the Golden Mall – a store that combines Provençal tradition with a modern world, and strengthens customers' personal connection with the brand's values, nature and beauty."

The brand began operating in Israel in 1996 and currently operates 12 branches across the country, an active commerce website, a delivery service on the Wolt app, and the award-winning L'Occitane spa.