The new box includes 17 drawers of surprises and hair care products, with a mix of the brand's bestsellers, new products being revealed for the first time, smaller versions for travel, and exclusive items that will not be sold separately.
Alongside the hair products themselves, the calendar also includes accessories such as clips and a hairbrush, with a significant portion of the package dedicated to the brand's Curls series, designed for wavy and curly hair.
According to the brand, the total value of the products in the package is more than NIS 900. The concept, which connects directly to Pines' wedding preparations, is designed to turn the skincare routine into a festive experience with the daily opening of a new drawer – similar to the calendars popular in the beauty and fashion world.
The calendar is sold in a limited edition at a price of NIS 469.90, and will be available on the website and in Super-Pharm branches.
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