The beloved brand Jacquemus is preparing for the summer of battle, and this time it comes to a major tourist location in Italy – Lake Como. Designer and founder Simon Port Jacquemus has always been known for bringing the European beach summer vibe to his collection, but this time – the collection screams for summer to come.
The brand's new pop-up store landed, as mentioned, in Lake Como in Italy. Specifically, the French brand has arrived in luxury destination Cernobbio, taking over a store traditionally run by Italian luxury retailer Tessabit.
The opening of the pop-up is part of the festive launch of the designer's unique summer collection called Été, which debuted last month. The collection offers a wide range of reinterpretations of the Jacquemus design line and includes clothing and accessories for both women and men.
The pop-up overlooking the lake offers exclusive colorful pieces, as the Été capsule collection will be placed around the world, and each store will display a different range of products exclusive to that location.
The Jacquemus Été pop-up in Lake Como is expected to be open and available to visit until October 16.