The media group Partner is launching a new campaign tonight starring the presenter Static (Liraz Russo). The campaign focuses on the group's optical fiber field, which launches fiber internet packages for NIS 69 per month for the first 3 months, with the benefit of a range extender and free installation in buildings.

The advertising message is that Partner offers almost everyone the opportunity to connect to fiber and does not "discriminate against anyone based on their address or city". Indeed, Partner has the largest fiber deployment in Israel, with 974 thousand homes accessible to the company's independent fiber infrastructure and 325 thousand subscribers as of today – the highest number of subscribers in the market. As I recall, the company signed a deal with Bezeq that allows it to increase the supply potential of households and even reach places where it is not expected to reach with its independent fiber infrastructure. The campaign was directed by Roman Buchatsky, with the advertising agency Makan Tel Aviv.

Static in Partner's campaign (Photo: Geva Talmor)

The new campaign is accompanied by the music of the song "Yom Yivo" by the singer Ruthi Navon. The new lyrics for the song were written by Static together with the McCann advertising agency, when the music producer Jordi was entrusted with the production.

The campaign was directed this time by Roman Buchatsky, a director, editor and creator of music videos and commercials from the most promising and respected in the field. His innovative and unique creations have received over 900 million views on social networks. Roman directed video clips for many artists, including Lestatic and Ben El.

Assaf Aviv, VP of Marketing and Content at Partner, said: "We continue to deploy fiber throughout the country and reach new cities, thus enabling more and more customers who wanted to join us – to do so. We are launching an attractive value proposition that will provide the customer with powerful, fast and continuous fiber internet throughout The house."