Celebs don't have time to talk to fans on Instagram? The chatbot will speak for them

Fame comes at a heavy price and the lives of celebrities are less glamorous than one might think: the celebs are indeed looking for the love of the audience, but they cannot cater to their fan base. Meta's new technology may solve this, at least on Instagram .

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The Instagram app is in the final stages of development of an artificial intelligence-based chatbot designed for famous influencers, which will allow them to interact with their followers. This is another step in the attempts of Meta, the parent company, to expand the use of AI technology in its products.

The program, which is known at this stage as Creator AI, will allow influencers to take advantage of chats with followers through direct messages on Instagram, and possibly through comments in the future, according to information received from several people familiar with the company's plans. It is actually a chatbot designed to imitate the "voice" of the influencer, and perhaps create an avatar of his character, and respond to fans automatically, integratively and "humanly" in accordance with the spirit of artificial intelligence.

According to the report, most of the messages will be sent automatically and accompanied, at least in the first stage, with a full disclosure that these are responses created using artificial intelligence.

The goal of the program is to give influencers with large followings the ability to better connect with their fans, while reducing the personal burden of responding to a large number of messages and comments.

Eva Chen, director of fashion collaborations at Instagram, recently introduced the project to content creators but has not yet revealed whether the program will reach the stage of wide distribution or only among certain network influencers and celebs or those with particularly large audiences.

Content creators are expected to be able to choose the data that Meta will use to mimic how they express themselves and create their virtual persona to chat with fans. The software will be able to make use of the celebrity's past responses, in their voice from Relles and Stories, or specific responses they wrote in the past to fans. This way the system will "learn" about the influencer's personality and expression and can automatically respond to fans.

Meta spokesmen refused to comment on the matter.