Rihanna shows a particularly daring cleavage in a sexy dress at a launch event for her brand

The 36-year-old billionaire singer arrived yesterday (Friday) at the launch event of her make-up brand "Fenti Beauty" in Los Angeles wearing a sand-colored tube dress with a deep neckline. The singer's look was adapted to the reason for which the stars gathered – and it is: launching a new product, and you will soon understand why.

Riri showed off her impressive bosom in a dress that featured a tight bodice at the top and an elegant midi skirt. She teamed the dress with jewelry and body-colored heels with laces that wrapped around her legs and went up. Rihanna completed the look with a silver bracelet that curled around her ankle, her famous white pedicure and a luxurious blonde wig that was swept to the side.

Her skincare brand, Fenty Beauty, founded in 2017, announced the addition of a new product to the existing product line: a waterproof make-up with a luminous natural finish called Soft'Lit. It comes after Rihanna's fashion label, Fenty, enjoyed a number of promotional events for its new collaboration with Puma .

At Tuesday's event, Rihanna disguised herself as a tree with a full green bodysuit featuring branches and leaves. She blended in with her surroundings to model the Creeper Phatty Earth Tone sneaker.

In the second nature-inspired look, Rihanna changed into a leafy top and brown cargo pants. The original model of the creeper shoe was launched in September 2015, a platform version of Puma's iconic suede shoe. The Creeper Phatty, Rihanna's new version of the shoe, is "bigger, bolder and badder than ever" with a huge design and a stacked rubber sole.

The collaboration comes after Rihanna announced that her Fenty Beauty brand will now be available in China. This is a huge business move for the star, with China now the world's second largest beauty market after the US.

The event in question, which took place last night in London, hosted about 250 guests carefully selected by the brand – artists, musicians, cultural figures, influencers and style leaders from around the world – including an Israeli representative, the creator and singer Yasmin Moalem.

The 29-year-old Yasmin, one of the most appreciated musicians in Israel in recent years, a creator with a unique and striking fingerprint, was chosen by the brand's team to launch one of its most important collaborations, at a time when supporting Israel is no small matter.