The peak event of the creative industry: the Granot conference will salute the offices that mobilized for the war effort

This week the peak event of the creative industry in Israel will take place: 'Granot Competition 2024' on the campus of the College of Administration's academic track. The event will be attended by industry executives.

This year, the Granot Conference will salute the ministries that enlisted in the war effort. As part of the event, Dorit Gvili, director of the Abductees headquarters campaign at Publicis Israel, and Adi Cohen Svarov, director of the information department at the Gitam BBDO group, will present the challenges they have faced in the past year as part of the 7/10 events. In addition, Adam Arnold, Samsung's international creative director, will give In addition, the Lightricks company will unveil a new video tool based on artificial intelligence. Or Botbol from the "Advertising" series will also participate in the event and the content creator Doreen Mendel will host the ceremony.

Miren Karbon, one of the organizers of the competition: "This year's competition stands as a sign of war and salutes the excellent creative moves made here for international outreach, cheers for the conversation-provoking support moves made for the benefit of the families of the abductees and, no less important, pays tribute to the most creative commercial moves made this year and correspond with the complex situation in which we live. The competition proves once again how great creative ideas manage to produce a social and economic impact that leads to proven business results."

Idit Cohen Berger, VP of Marketing and Digital at the College of Administration's academic track: "The college embraces the creative community, especially in a year when it contributed so much to the war effort. Also at the college, immediately after the terrible 7/10, HML was established an enveloping hug that to this very day helps with donations to those in need: reservists, home front and evacuees alike. We are happy to raise the future generation of the marketing and advertising industry among our students who study specialization in marketing in business administration And at the school of communication. Congratulations to the finalists."

Granot is a young independent creative competition whose goal is to give recognition to high-quality creative in Israel and to raise the creative level of all those involved in the field. The competition is taking place for the fourth year and will be held at the College of Administration's academic track campus. The competition aims to simplify and make access to creative competitions accessible to everyone involved in the creative field in Israel – every body, small or large, is invited to compete and win based on net excellence, including advertising agencies, PR, digital, social, KDM and clients independently. The competition is independent, independent and non-political. The competition does not belong to the advertising agencies and has no judges from the advertising agencies. All the judges are senior creative men and women who do not work in advertising agencies today. In the team of judges: Nir Farah, Amit Stoler, Yigal Hazan, Oral Bitan, Orit Bar Niv, Roi Cohen, Netta Reich, Sion Ben Horin, Dalit Orbach, Ido Ben Dor, Rona Jacobi, Alon Seifert and others.