The fashion world loves successful matches. Fashion houses and brands join together and create limited edition capsule collections that become sought after. This fashionable carnival is also joined by influencers and celebrities who make sure to fuel the whole business on Instagram and Tik Tok. Now an intriguing collaboration between the fashion house Diesel and the condom brand Dorcas has been revealed.
The collaboration was revealed for the first time on the runway at Diesel's fall-winter 23 show, with a mountain of 200,000 boxes of Dorcas condoms standing on the runway. The collaborative collection features a playful play on Diesel's mantra – For Successful Living which became For Sucsexful Living. The new mantra and the logo that combines the graphic language of Dorcas and Diesel are printed on a short gray t-shirt, a gray hooded sweatshirt and jeans in a straight and loose unisex cut.
Diesel x Dorcas collection (Photo: Yeh'ach)Along with the urban influence of the collection, there are also quite a few strong messages of freedom and individuality. When the world's best-selling condom brand launches with such a tie-in, it's only natural that the topic of safe sex should move to the cultural forefront and receive the respect it deserves. This is the first collaboration between the two brands and it turns out to be a cheeky, kicking connection that will be defined as delusional, in a good way.
Also the way they chose to amplify the voice of Diesel's democratic and sex-positive message in the show, along with Dorcas' central value regarding sexual individuality – continues in the same cheeky and original line. 300,000 boxes of branded condoms will be distributed free of charge in Diesel stores around the world. In Israel you can find them and the collection at Diesel branches in the TLV mall and at Hamkin Tel Aviv.
Price range: NIS 320-980
Diesel x Dorcas collection (Photo: Yeh'ach)
