The Walt Disney Company celebrates its 100th anniversary and invites its fans to participate in a unique pop-up experience that was very successful in London, continuing to Berlin on June 9-18 and from there to Paris between June 30 and July 9, 2023.
A river, a surfing simulator and giant slides: the largest indoor water park in the world has opened
Without breaking the bank: the complete guide to public transport in Europe
This is Disney's way of celebrating in an interactive and experiential way the magic and value of friendship inherent in classic Disney characters. Wonder of Friendship: The Experience – the entire complex is networked using Snapchat augmented reality technology and visitors are invited to take part in the experience by scanning QR codes in each complex.
The magic begins as soon as you enter and walk around the space, with a series of immersive displays, which can be tracked using an RFID code, a smart barcode system that identifies and tracks data and stores it in a small code (tag). When groups of friends complete the experience, the code will reveal which iconic Disney friendships they share, and receive a special Disney 'Wonder of Friendship' summary to take home.
Disney's pop-up complex (photo: courtesy of Disney)The complex extends over four huge spaces divided by theme: Alice in Wonderland, Lilo and Stitch, The Lion King and Mickey and Friends and spreads over 1000 square meters of different photographic experiences. The experience is suitable for young adults over the age of 18, when Disney invites them to come with their friends And share with them moments that are full of fun, laughter, curiosity and magic, all through classic Disney stories that are loved and known all over the world.
In the Alice in Wonderland complex – guests will enjoy experiencing the journey that Alice and her friends went through down the rabbit maze. Guests will have to trust their friends and not their senses as they make their way past flowers, scents, butterflies, the Queen of Cards' bodyguards and more. And all this in a crowded and lively atmosphere of the labyrinth in the mystery garden.
Disney's pop-up complex (photo: courtesy of Disney)In the space of the Lion King, the atmosphere will revolve around the jungle coming to life with butterflies and flying insects, alongside Simba, Timon and Pumbaa to the music of Hakone Matata. In the Mickey and Friends area, guests will stand in front of life-size statues of Mickey, Minnie, Donald, Daisy, Goofy and Pluto while interacting with the characters that activate a motion sensor that will be projected onto surrounding screens and mimic the movement of visitors.
Another interactive experience awaits visitors, a pop-up complex established in collaboration with the fashion company H&M, where visitors can design and create original clothing items using AR technology, which can be purchased at the end of the experience.
The exhibition first launched in London in May 2023, and now continues to other locations across Europe:
- Berlin, Germany, June 9-18, 2023
- Paris, France, June 30 – July 9, 2023
- Additional exhibitions are expected to take place in Italy and Spain in the months of September and October 2023 and an announcement about this will be made later
The pop-up address in Berlin: Radsetzerei Berlin- Revaler Str. 99/Halle 16, 10245 Berlin, Germany
Pop-up address in Paris: at: 5 Rue Curial, 75019 Paris, France- The Centquatre Paris-
