SEO using AI content

The article was written in collaboration with Nir Azoulai – web promotion · digital marketing

Every business owner or company with a website wants Google search results to quickly lead to their website. Through professional web promotion, done in a thorough and correct way, it is possible to turn this desire into reality. With the arrival of the news of AI content, written by artificial intelligence, SEO seems to have undergone a real revolution, but is this content only good? Let's examine the issue in depth.

AI content – what exactly does it mean?
It seems that in the last year we hear the phrase "AI" almost everywhere – in articles in newspapers and on television, on social networks and even in small talk. AI is the abbreviation for the pair of foreign words Artificial Intelligence, or in Hebrew: artificial intelligence. The principle of artificial intelligence is simple. With various technological means, companies specializing in the field are trying to simulate human thinking – something that is reflected in the AI programs that have been popping up at a dizzying pace in recent times.

The various artificial intelligence programs try to simulate human thinking. As a result, any software enables operations that previously seemed only the human brain was capable of, such as writing content. AI content is exactly what you think: content written with the help of artificial intelligence. You may read an article, article, script or dialog, without knowing that behind the writing of the content was not a person, but a program that received a few simple instructions from a person.

Writing content with the help of artificial intelligence – how is it done?
For all those who have watched the science fiction movies that deal with artificial intelligence – know that we are not yet at the stage where it acts on its own. In order for artificial intelligence content to turn from thought into reality, human action is required. Instead of that person sitting behind a screen and a keyboard and starting to express his thoughts to a reporter, he is required to perform various actions in a world where there is AI.

Using dedicated software for writing content, such as ChatGPT, Scalenut and Surfer SEO, anyone can give certain instructions and guidelines, according to which the software will write written content with the help of artificial intelligence models. The more accurate and correct the instructions and instructions are, the more likely the written content will be in accordance with the "writer's" will.

Organic SEO and AI content
In today's online marketing reality, there is almost no website owner who has not heard of organic website promotion on Google and does not understand its significant value. Using a site promoter, you can bring a website owned by a company from a low place in the Google search results to a high place. Among the main actions is adding quality content in the form of articles and articles that are written accurately for both the surfer and the search engines.

Artificial intelligence entered organic promotion rather predictably, in the form of AI content. Website owners, companies and organizations may think that instead of hiring the services of a web developer for the purpose of promoting the website and writing articles and quality content, they are supposedly able to create such content in a simple way with the help of software that allows content to be written using artificial intelligence. is that so? Let's sort things out.

Advantages of AI – artificial intelligence content in Google SEO
At first glance, there is no doubt that AI content has advantages that cannot be ignored. The advantages include:

• Significant time savings
• Immediate result without waiting several days/weeks
• Reducing dependence on professional factors – content writers, etc.
• An innovative method that allows the creation of richer content (mostly)
• Increasing the volume of content on the site in a simpler way

There is no doubt that artificial intelligence has a lot of advantages, and the main ones concern the richness of the text, the quantification of the result and saving time. A website promoter or a human article writer usually takes between days and weeks to write quality articles for a website in order to promote it on Google, using artificial intelligence software it is possible to create an entire article from scratch within a few minutes at most, so the amount of articles that can be created is also significantly greater. But… and there is a but!

Not only advantages – disadvantages of AI content in SEO promotion
As much as it sounds that AI content in SEO offers advantages and enables options that were previously not possible in this field, it is also important to note significant disadvantages of this type of content in SEO, as of this writing:

• Damage to the effectiveness of the site's promotion
• The content is repetitive and at a poor level
• The content within the site and between the sites throughout the Internet are similar in their structure and content
• It is necessary to constantly keep up to date with the various tools in their nature
• A major problem with AI content for SEO is, well, SEO. Website promotion with the help of content includes many actions performed by the website promoter. An artificial intelligence tool is not necessarily able to perform the same actions. In order for AI content to be effective in organic promotion, supervision by a person with understanding and proficiency in website promotion is required and it seems that it will continue to be required. SEO tools using artificial intelligence still fail to display a high enough level of writing. Repetition of certain lines, use of low language terms, confusion between male and female language, plural and singular, and even syntactical errors are evident in this type of content. If you add to this the fact that there are different tools that work based on different parameters, you find that organic website promotion with the help of AI content is indeed possible, but not as simple and accurate as it sounds at first.

What is important to know before starting?
As with almost everything in life, there are pros and cons in Google SEO using AI content. Before you get started it's important to know a few things when creating written content using artificial intelligence. First, it is important to know the tools you are going to use. Experimenting with the various tools will allow you to understand on the one hand your abilities, but on the other hand also the limitations within which you will have to work.

Second, it is important to understand how you are going to promote your website. Organic promotion is not a "one-and-done" operation – it is a process that takes time and requires the execution of various actions adapted to the site. Before you rush to open artificial intelligence software and create mountains and hills of articles upon articles relating to the site's topic, it is important to understand what your strategy is for promoting the site, and how you are going to implement it using the technological tools at your disposal.

Utilizing the advantages and eliminating the disadvantages
If artificial intelligence tools have advantages and disadvantages, a business owner who wants to promote a website using content created with the help of these tools, will want to take advantage of as many of the advantages as possible and eliminate most of the disadvantages. When the advantages and disadvantages of the artificial intelligence tools are deeply understood, the ability to take advantage of the advantages and eliminate the disadvantages can be higher in the application phase.

A good way to do this is to use an auditor through a company that specializes in organic promotion. A website promoter will be able to understand in a better way than a person who has no knowledge of website promotion whether the content in front of him is quality content, which is adapted to the requirements of the Google search engine and can really help in an effective way to promote the website. Even if the amount of new content decreases and even if the rate of adding articles to the site decreases, it will still be possible to enjoy relatively large amounts and a relatively fast rate, while maintaining quality and effective content.

Not a substitute for the professionals
Like mushrooms after the rain, AI tools are popping up more and more recently and also entering many diverse fields. Organic Google SEO using AI content has become something that cannot be ignored, due to the many benefits it offers. Taking into account the significant shortcomings that exist, we come to a simple conclusion – it is (yet) not a substitute for the professionals. Using website promoters and their services will allow you to promote the website in the most effective way, even while utilizing artificial intelligence tools. Effective website promotion, one that will cause growth and increase the circle of customers, is it relevant to you? You are welcome to contact Nir Azoulai

The article was written in collaboration with Nir Azoulai – web promotion · digital marketing